Web Design Basics
I am not talking about the technical side of web design, but the whole side of human dynamics. This is just a complex way of saying, “a way to describe and understand how people process information”.
In the traditional media, still considering the website as a non-traditional medium, people took their time to read newspaper advertisements, watch television ads and listen to catchy jingles on the radio. It was found, even with those, that the attention span of the target audience was about 30 seconds and the same is with advertising on a website.
The major difference is though, where one may read one or two newspapers, on the Internet, there is the opportunity for a person to have access to 1000’s of sites. Website design is critically important to get visitor’s attention and to hold it so that they will continue and accept a call to action.
Call to Action
A call to action is a specific request for the visitor to do something, such as “click here” to be taken directly to a shopping site or other variation on the same theme. They may be asked to “visit this site”, or “go to our request for information page”.
In short a call to action directs the visitor to take some action that is ultimately to the benefit of the website owner. This may include the collection of personal information for a follow-up, or asking them to go to a “sister site” or another page, to expose them to a product for purchase.
The Web Design
In today’s competitive Internet environment, with 1000’s of attractions for the visitor, an excellent website design is critical to the success of the website in delivering on the objectives of the website owner. The website design must capture their attention, must call them to action, and let them act all within a period of 30 seconds or less.
That is the human dynamic side of website design.