Website design has been shown to be an important factor in attracting visitors to your blog and converting them. Indeed, if customers cannot find the information they’re looking for in a few seconds, they will bounce back to Google, or worse, to your competitor’s blog. Although the design rules can very depending on the type of blog you run, some key concepts are universal.
Google became famous and successful thanks to its very simple and efficient website design. Back at a time when other search engines like AltaVista were cluttered with dozens of ads and menus, making it difficult for the visitors to find what they were looking for, Google had only a simple search box with a title. In your quest to make your site more appealing, be careful to respect its efficiency and avoid bothering your customers with unnecessary steps to get to the content they came to read.
Internet users respond better to standards, as they are used to them and rely on them for faster browsing. You can have some leeway in your website design, but there are not a thousand different ways to organize content logically in a manner that is optimal to the human brain. Therefore, if you opt for a more creative type of layout, you have to make sure there’s some sort of familiarity for the users so they don’t get confused. Visit this site for an example of an innovative and efficient design.
Most people don’t want to make any additional tasks to share your articles on social media. Furthermore, mobile users can have a hard time finding the sharing buttons on your articles, which makes them just give up and move on.
If you respect these simple principles, your bounce rate will go down, your user engagement will increase and your presence on social media will be greater, making your blog grow a lot faster than others.